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Roots & Shoots Outreach Initiative

Dr. Jane Goodall invited ESG Economist, Vanessa Thompson, and her colleagues to lead U.S. National outreach to teens on environmental sustainability community program.


Goodall's initiative, called Roots & Shoots, convened at Disney's Office of Sustainability in Orlando, Florida to kick off this outreach initiative.


Dr. Goodall's Story


In July 1960, at the age of 26, Jane Goodall traveled from England to what is now Tanzania, Africa and ventured into the little-known world of wild chimpanzees.


Equipped with little more than a notebook, binoculars, and her fascination with wildlife, Jane braved a realm of unknowns to give the world a remarkable window into humankind’s closest living relatives. Dr. Jane has not only shown us the urgent need to protect chimpanzees and other animals from extinction; she has also redefined species conservation to include the needs of local people and the environment through the Jane Goodall Institute. Today she travels the world, speaking about the threats facing chimpanzees and other species along with environmental issues, urging each of us to take action on behalf of all living things and the planet we share.


Dr. Jane believes that every individual can make a difference and that today’s young people are some of the most compassionate, creative, change-makers our world has ever seen. Young people driven to take action are one of her reasons for hope, which is why she created the Jane Goodall Institute’s Roots & Shoots program in order to empower and encourage youth of all ages to pursue their passion, mobilize their peers, and become the compassionate citizens and leaders our world needs in order to ensure a better future for people, other animals, and the environment.


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